By now, if social media isn’t a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn’t enough. To attract and [...]
Read More4 Things You Need to be Doing on Social Media — Now
How online HR/Benefits administration can benefit your business
As companies grow, the demands on human resources departments also increase. To satisfy demands, employers have to be aware of the advances in self-service technology in HR that can increase productivity and create real cost savings. HR departments can see tremendous benefits from technological innovations such as online HR/Benefits administration. “Online automated HR/Benefits administration is [...]
Read MoreHow to Attract More Customers With Content Marketing
Are you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media. Let’s look at the content needed to get your marketing to that lucrative [...]
Read MoreConsumers Increasingly Using Mobile Devices as Their Default Gateway to the Internet
Consumers are migrating away from PC-based Internet usage and are increasingly using mobile devices as their default gateway to the Internet, according to the latest release of the International Data Corporation (IDC) Worldwide New Media Market Model. The United States leads that trend, with Western Europe and Japan only about two years behind. In the [...]
Read MoreKeep It Fresh: Steps for Updating Your Website Content
Stale content got you down? When was the last time your website got a little TLC? If you’ve been putting off a website refresh, stop it already. The time is now. And here’s how. Game Plan Wrap your head around the situation that is your website. You know what you want it to do for [...]
Read MoreEveryone Benefits from an Employee Portal
Not so long ago, it was only large corporations that could even consider setting up self-service portals for their employees. But now, thanks to the outsourcing model, companies with only a handful of workers are taking full advantage of employee portal technology. They’re saving everyone involved – employees, the HR department, management – significant time, [...]
Read MoreBusiness benefits of SEO
Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness. There is more to search engine optimization than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few: Cost-effective Customer Acquisition There is no payment to the [...]
Read MoreThe Importance of the Tablet Market, Today and in the Future
Were you a good boy or girl last year? Did Santa leave you a shiny new tablet under the Christmas tree? Chances are that he did as there are now over 56 million of them in the US alone with an estimate of that figure rising to 90 million by 2014 (Techcrunch). Consumers now have [...]
Read More12 Major Business Benefits Of The Social Media Revolution
I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories. You can exhort and preach to [...]
Read MoreWhy a good (cheap) website is vital for small businesses
An online presence is crucial to a small business, but getting it wrong can do more damage than good. Anthony Karibian of bOnline offers tips for creating the perfect website In its annual survey of small businesses, the government revealed that the number employing nine people or fewer now stands at a massive 4.5m. Between [...]
Read More